The combination of photography and manufacturing may not sound like much of a marriage to most people, but to industrial photographer Adrian Waine, it’s a blend which continuously opens the door to new and varied subjects.

A picture which carries its message from one brief glance can be worth its weight in gold, but how’s it done? Planning, good lighting and handling of the subject are each essential to achieving worthy results.

A new brochure or an exhibition are little use without riveting pictures which stop you in your tracks. It’s necessary to draw you in, look deeper, maybe ask some questions and then you might be on your way to doing some business. Adrian’s job is to create these pictures in the first place. If you’re a fan of industry and maybe were first enticed into it by watching one of those educational films on Play School back in the 70’s, then you will already know that the manufacturing environment can yield some of the most interesting and fascinating subjects.

Having photographed in hundreds of workshops and laboratories over the years and seen countless shots appear on front covers and exhibitions, I wonder how many people ever give a thought to what effort hides behind them? The icing on the cake is really constructing these shots and putting them to work on YOUR brochure !

Adrian Waine is an industrial photographer working from Cheshire. He was formerly staff photographer with Saudi ARAMCO working from Dhahran and now photographs for corporate and industrial clients. He can be contacted on
0151 356 3855 or www.photographyforindustry.com