Date: Tuesday, May 11, 2021

Time: 2:00 PM (BST and EST)

Ecolabels have increased in popularity in response to a growing global concern for environmental protection and requests from consumers to be able to choose products with lower environmental footprint. There is a wide range of ecolabels, and in this webinar, we will look at how different types of ecolabel are verified, and how they can be used to communicate complex scientific information in terms that can be understood by consumers. We will also discuss how to build awareness about environmental claims on products to avoid greenwashing.

What the session will cover

  • Principles of environmental communication
  • Types of ecolabels
  • How scientific information is communicated through ecolabels
  • How to avoid greenwashing claims

Who will benefit:

This webinar is most relevant to environmental managers, quality managers, sustainability managers, marketing and communications specialists and anyone else who is interested in environmental sustainability or product development

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